What to flag, how to disclose it, and why under-reporting backfires.
Undisclosed mature content often leads to rejection — or worse, your game being pulled after launch. Steam's mature content questionnaire exists for a reason. Answer it honestly.
Combat with weapons, blood splatter, dismemberment, death animations, torture, war crimes. Flag even stylized or cartoon violence if it's prominent.
Partial nudity, full nudity, sexual themes, suggestive content, romance scenes. Includes artistic nudity.
Drug use, drug references, alcohol consumption, smoking, drug manufacturing or dealing themes.
Profanity, slurs, crude humor, offensive dialogue. Consider both spoken and written text.
Jump scares, psychological horror, disturbing visuals, body horror, existential dread themes.
Simulated gambling, loot boxes with real-money purchase, casino games — even if no real money is involved in-game.
Post-launch consequences: If players report mature content you didn't disclose, Valve may require you to update your ratings, add content warnings, or in severe cases, pull your game for review.
Beyond the questionnaire, consider adding a brief content note in your description:
This sets expectations and reduces complaints.
If these appear in your text without proper disclosure language, we flag it for review.
Make sure you haven't missed anything that needs flagging.
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